Unfortunately, Story Pins are not available to everyone. That means the features and intent are dramatically different.” Who are Story Pins Available to? David Temple, Head of Content, Creator and Homefeed Product at Pinterest says, “Story features on other platforms are designed to show you what people are doing, Story pins are designed to show you how people are trying new ideas and new products.
This is relevant for influencers because rather than having to distribute the content after it’s published elsewhere, creators are able to publish their campaign content directly. They can be searched or found later on so the story can still remain relevant for the weeks to come. The biggest differentiator for Story Pins is that they don’t disappear like other story features. This asset allows “up to 20 pages of videos, images, and text,” while still enabling the usage of other common pin features such as adding comments, photos, or saving a Story Pin to your board (although you cannot save a single page out of the Story Pin). The latest trend that almost every social network has now picked up are stories, and while each channel has tried to incorporate their own unique spin, Pinterest's latest evolution of the feature poses to be quite unique and has been modified to more appropriately fit the channels objectives.Ī feature that Snapchat and Instagram are the most well-known for, the Story Pins feature has been developed to provide creators a larger opportunity to showcase their content and increase and monitor engagement. Some are unique while others seem to be a replication of another platforms success. Social media platforms are continuously evolving and creating new features.
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